Case Study - Yoga Vastu

Bringing Authentic Iyengar Yoga to the Digital World

Yoga Vastu is one of the world’s most respected sources of traditional Iyengar yoga, led by the globally renowned teacher Pixie Lillas. With deep roots in practice and pedagogy, Yoga Vastu had long been a physical hub for advanced training and mentorship.

When the team set their sights on digital transformation, they weren’t looking to dilute the tradition — they were looking to expand it, mindfully. Codacora partnered with Yoga Vastu to create a rich, respectful, and technically robust digital platform: a space where students worldwide could practise with confidence, connect with each other, and grow under the guidance of expert teachers.

A Digital Experience Grounded in Tradition

Yoga Vastu’s greatest strength is its lineage. So our first priority was preserving that — not just visually, but structurally. Every design choice, from typography to layout flow, was made in service of the practice: steady, calming, intentional.

We created a design system that subtly mirrors the quiet focus of the studio. There are no loud overlays or algorithmic distractions — just clean, purposeful design that makes the content shine. Navigation is simple and thoughtful, guiding students toward the right sequences, teachers, and levels for their evolving needs.

Pixie’s decades of teaching informed every layer of the UX. We translated the rhythm of a real class into a digital experience that respects attention and honours the body.

Streaming Infrastructure That Supports Daily Practice

Yoga Vastu’s library includes hundreds of classes across multiple series — from beginner foundations to advanced restorative work. We built a custom video streaming infrastructure that supports high-quality playback across all devices and regions.

Key Features:

• Global CDN Integration: Seamless, fast-loading video anywhere in the world
• Course & Level Navigation: Intelligent tagging and search filters make it easy to find the right class based on props, time, sequence, or focus
• Practice Scheduling Tools: Timetables, reminders, and suggested paths help users build consistency
• Low-Bandwidth Options: Mobile users or those in remote areas can still access classes with adaptive video formats

This isn’t just a content hub — it’s a full digital practice companion, flexible enough for daily use but grounded in decades of discipline.

Growing a Global Community of Practitioners

Unlike trend-driven yoga platforms, Yoga Vastu focuses on depth over scale. That meant building tools for connection, not just consumption.

We developed community-driven features including:

• Commenting and Conversations: Each class allows for private reflections or public questions, fostering dialogue between students and teachers
• Member Profiles & Playlists: Users can save and share their favourite classes or build custom sequences
• Newsletter Integration & Content Strategy: We implemented a lightweight editorial system for class updates, practice tips, and studio insights — shared via email and social media

With these tools, the platform fosters the same sense of connection you’d find in a physical yoga school — only now, without borders.

From Studio to Search: SEO and Content Strategy

Iyengar yoga may be niche, but the demand is global. We helped Yoga Vastu reach a wider audience without losing focus by building a sustainable SEO and content strategy from the ground up.

• Structured Metadata & Rich Snippets: Every class, teacher, and sequence is searchable and crawlable
• Blog & Education Hub: A growing collection of articles helps introduce new students to the practice while supporting search discovery
• Multi-Channel Promotion: We aligned social media content with high-converting pages and sequences to encourage deeper engagement
• Ongoing Analytics & Optimisation: Using data from user behaviour and search trends, we continuously refined Yoga Vastu’s visibility

This approach helped turn Yoga Vastu from a local gem into a digital destination — with consistent organic growth and international subscriptions.

Building for Longevity and Flexibility

Rather than lock Yoga Vastu into a rigid CMS or content model, we built a platform that can grow with the team. The backend is modular, the front-end is optimised for performance and SEO, and the visual identity is timeless.

Whether it’s expanding into new languages, releasing downloadable programs, or launching live classes — the infrastructure is already there.

And the team? They’re fully empowered to run it themselves. No complicated publishing workflows, no reliance on third-party systems. Just a system that works — and lasts.

Outcome: Tradition, Transformed — Without Compromise

Yoga Vastu now offers a world-class digital experience without compromising on the values that define Iyengar yoga: clarity, structure, and presence. What was once confined to a studio in Balmain is now a global platform used by students from Sydney to São Paulo.