Case Study - Edgecliff Physiotherapy

Integrating Wellness and Web Experience

Edgecliff Physiotherapy is more than a clinic — it’s a centre of holistic health, combining expert manual therapy with tailored exercise programs grounded in their proprietary Key Moves® Method. Their philosophy blends evidence-based practice with compassionate care, and their digital presence needed to reflect that integration.

Codacora partnered with Edgecliff Physiotherapy to design a warm, intuitive, and locally optimised website that extended the in-person experience online. From refined UX to technical SEO, we built a platform that now serves as a trusted gateway for both new and returning patients.

Design Rooted in Movement and Care

Our design brief was clear: the site needed to feel like an extension of the practice — calm, professional, and centred around patient wellbeing.

We drew visual inspiration from clinical precision and natural movement, using soft transitions, clean typography, and a palette that evokes both vitality and calm. The content layout was designed to prioritise clarity, helping users quickly find information on treatments, therapists, and the unique Key Moves® approach.

Interactive content blocks and scroll animations subtly mirror physical motion, inviting users into a digital experience that reflects the physical care they receive.

SEO for Local Leadership

Edgecliff Physiotherapy is a practice with deep community roots — and they needed a digital strategy to reflect that. Rather than compete nationally, our SEO focus was hyperlocal dominance.

What We Did:

• Local Keyword Targeting: We mapped out high-intent, location-based search terms and embedded them across core content and metadata.
• Geo-Targeted Structured Data: Schema markup was applied to all service pages, location info, and practitioner profiles to strengthen visibility in map results and rich snippets.
• Google Business Profile Optimisation: Listings were aligned with the site’s structured data and actively managed to support reviews, updates, and appointment links.
• High-Speed Performance: PageSpeed scores were consistently optimised to 100%, which supports ranking and enhances mobile search experience.

The result: Edgecliff Physiotherapy now ranks consistently at the top of local searches, attracting more of the right visitors — and converting them with clarity and credibility.

Migration Without Interruption

Codacora handled the full content and data migration from the clinic’s previous platform, ensuring zero disruption to operations, analytics, or bookings.

• All service descriptions, forms, historical blog content, and media assets were preserved and upgraded.
• Redirects and canonical tagging were applied to maintain SEO equity and avoid duplicate content issues.
• Bookings and contact workflows were rebuilt for faster, more intuitive use on both mobile and desktop.

This technical foundation ensures the new platform doesn’t just look better — it performs better at every layer.

Accessibility and Performance for All Patients

A health-focused site must be usable by everyone, regardless of device or ability. We built the Edgecliff Physiotherapy site with inclusive design and technical performance as core pillars:

• WCAG 2.1 AA compliance for all interactive components and navigation
• Mobile-first design with touch-optimised forms and menus
• Fast-loading media and video explanations of the Key Moves® and Key Approach models
• Patient-centric language and content hierarchy to guide decision-making

Whether someone is booking their first physio session or learning about long-term rehabilitation, the site ensures accessibility without compromise.

Outcome: A Trusted Digital Extension of Care

Edgecliff Physiotherapy now has a site that mirrors the clarity, empathy, and precision of its clinical practice. With improved discoverability, faster performance, and a deeply considered design, the platform supports patient relationships before they even walk through the door.

Top-ranked for local physiotherapy, fully accessible, and technically sound — it’s a site that works as hard as the practice it represents.