Case Study - Balmain Yoga

Honouring Legacy with a Digital Future

Founded by the internationally respected Pixie Lillas in 1980, Balmain Yoga is one of Australia’s longest-standing Iyengar Yoga studios. With deep roots in tradition, mentorship, and community, the studio has long served as a beacon of rigorous, compassionate teaching.

When it came time to evolve online, the goal was not reinvention — but reflection. Codacora partnered with Balmain Yoga to create a modern, accessible, and deeply respectful website that celebrates its rich lineage while making it discoverable and usable for today’s students.

A Legacy, Digitally Preserved

Translating four decades of reputation and trust into a digital space is no small task. The design had to honour the calm authority of Pixie’s teaching, while the structure needed to support both newcomers and long-time practitioners.

We took a minimalist, editorial-inspired approach, letting the tone of the practice lead the aesthetic:

• Muted colour palettes and natural spacing echo the quiet discipline of the studio.
• Clean content hierarchies guide users to core offerings — classes, workshops, teacher bios — with clarity and ease.
• Typography and tone are respectful, grounded, and inclusive, making even first-time visitors feel welcome and oriented.

This is not a marketing site — it’s a place of practice, built for exploration, trust, and sustained use.

A Seamless Digital Experience for All Users

The new site isn’t just beautiful — it’s deeply functional. We designed the platform to meet students where they are, whether they’re looking for their next in-person class or deepening their practice online.

Features Delivered:

• Custom WordPress CMS: Enables the studio team to publish updates, class changes, and news without friction.
• Responsive and Accessible: Fully optimised for mobile and tablet use, with WCAG-compliant accessibility baked in.
• Booking and Scheduling Integration: Built-in pathways to class enrolments and workshop sign-ups with simplified UX.
• Illustrative Teaching Resources: Video snippets and teaching guides offer students continuity between in-person and self-practice.

Whether visiting from around the corner or around the world, users now experience a site that is clear, calm, and aligned with the studio’s pedagogy.

Search-Optimised for the Local Community

Balmain Yoga serves a tight-knit community in Sydney — but its search visibility didn’t reflect that. We developed and implemented a local SEO strategy to ensure the studio would rank at the top of local searches.

What We Did:

• On-Page SEO: Page titles, metadata, and content were restructured for clarity and search performance.
• Schema Markup: Events, locations, and opening hours were all mapped to Google’s structured data standards.
• Google Business Profile Alignment: Profile optimisation, image curation, and review strategy helped reinforce trust in search results.
• Technical SEO: PageSpeed scores were optimised across the board, with clean URL structures and mobile responsiveness contributing to strong crawlability.

Today, Balmain Yoga ranks at the top of search results for Iyengar yoga in Sydney, supporting new student discovery while reinforcing existing community loyalty.

Built for Growth — and Simplicity

Our development approach ensured that the Balmain Yoga team could manage their digital presence without needing a developer on hand. The CMS is streamlined for non-technical users, and content modules are flexible enough to evolve over time.

From teacher bios to class timetables and new workshops, the site adapts — gracefully and with ease — to the changing rhythm of the studio.

Outcome: Digital Simplicity with Spiritual Integrity

Balmain Yoga now has a website that respects its past while embracing the future. The platform reflects the values of the practice: clarity, compassion, structure, and breath. It’s as usable as it is beautiful — and, most importantly, it helps real people connect to a meaningful yoga experience.